Green roof

[Luc]

When car industry meets good sense and William McDonough.
See his book 'Cradle to cradle'.

[youtube]t7xURI0Dl2I[/youtube]

[Klassten]

That's a very smart idea. More power to Ford. More companies should do this, even though it's a publicity stunt more or less.

[Agavemonger]

It sure seems to me that covering the entire roof of this facility with solar panels would have been a far less expensive and far more productive use of Ford's discretionary profit.

At least the solar panels would eventually pay for themselves.

The Monger

[Luc]

In fact the book is a thorough reasoning for a better use of raw material, smart architectural concepts so that the very notion of waste disappears (Hence the name of the book).
You cannot summarize the concept to a short term profitability issue.